Be the difference /

XO / is more than a brand, it’s a mindset, an approach to life, a way of being, a feeling. It goes beyond the ordinary.

This principle is present in everything we do and every detail of the products we make. We design to remove compromise, solve problems and inspire progress. To power lifestyles and empower lives.

Woven into the fabric of XO DNA is our philosophy of Thoughtful Design. A considered blend of art and science, a careful balance of purpose, impact and style. An unwavering belief in intricacy, innovation, and finesse.

We’d like to be known for our impact, our values, our people and our culture, for thoughtful design, for responsible practice and for creating extraordinary products that people love.

We want to solve real problems and have a true impact on people’s lives and the world we all live in. We want to make change exciting and inspire people to join us in making it happen. We want to do things that mean nothing will ever be the same again.

We believe that progress comes from challenging ourselves, from challenging convention and from enjoying doing it. We don’t believe in ordinary; we believe in the alternative.

We can all be better, be extraordinary, be XO.…the world kinda needs us to be.